Media Services
Connections Planning Concierge
Champions of amplifying brands through localized marketing
GET YOUR FREE CO-OP CHECKUPWhen consumers can’t buy directly from brands, the role of a channel partner becomes instrumental in the brand’s communications chorus and could be the difference-maker when competing for share of wallet.
By developing turnkey campaign packages and tapping into national resources to plan, buy & place local media, we offer a variety of media services to help brands and their partner ecosystem deploy advertising with efficiency, quality & consistency at every level.
Integrating National & Local Marketing
Beginning with discovery, your dedicated team takes inventory of your brand’s media mix, analyzes the category’s media landscape and strategically identifies the most effective touchpoints where your brand’s target audience regularly consumes their media and has the highest propensity of interacting with your brand, regardless of media type; online or offline; etc.
We partner with brands to leverage their buying power and national-advertising resources to achieve economies of scale and activate + amplify local-advertising efforts through their channel partners – ensuring quality, consistency and exclusivity.
Clients who we collaborate with on the development of a platform solution to administer their channel-partner ecosystem get the added benefit of strategically analyzing partner media habits/behavior such as:
- inform creative priorities to get ahead of messaging fatigue and avoid asset demand exceeding asset supply
- campaign-package opportunities at scale
- under-indexing media types that brands could bolster via incentives, program buys or asset packages
Services Offered
- Communications Strategy
- Local/Regional/National Media Planning
- Group Negotiation/Buying
- Content Mapping/Calendar
- Programmatic Strategies & Optimization
- Reporting/Reconciliation
- Direct Marketing
- Paid Digital/Social Services
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