Channel Marketing Management

Through Channel Marketing Experts

The industry’s leading authority on channel marketing programs

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Are you getting the best output from your channel-marketing partners? Is your channel-marketing program as fiscally efficient as possible? Our solutions-focused approach to channel-marketing management and optimizing partner ROI ensures our clients answer those two questions with immediate, emphatic affirmations of a well-oiled channel marketing machine.

Our Approach

The Key to Unlocking Revenue Growth

Understanding that no two clients’ unique-management challenges & corresponding opportunities are one-and-the-same fuels our proprietary approach to custom-solution development and channel-program management. Thoroughly interrogating the channel-marketing needs of each brand or portfolio of brands and their partners/affiliates, our Co-optimization process begins with a 360º assessment of in-flight initiatives from current channel-marketing efforts to CRM, events/experiential/activation and communications strategy – culminating in a comprehensive roadmap designed to sustain marketing excellence at every touchpoint and strengthen partnerships between our clients and their channel partners, increasing their commitment to the mutual growth that partnership was created to deliver.

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Channel Marketing Management Services Offered  

  • Affiliate/Franchisee Marketing Consultative Services 
  • Retail/Dealer Network Advertising Program Administration
  • Co-op Advertising Program Optimization
  • Tactical Activation
  • Strategic/Analytical Consulting 
  • Ad Builder & Digital Asset Customization
  • Channel Marketing 
  • Distributed Marketing 
  • Through-Channel Marketing
  • Co-Marketing

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