Retail, Local Marketing & Experiential Activation

Retail & Field Marketing Leaders

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Consumers want to experience brands now more than ever, and the best way to interact with and experience a brand is at the retail level or in the field. With decades of experience supporting local-marketing efforts that perform favorably and ladder up to a national brand strategy, our team of retail experts has been responsible for countless in-store marketing programs, product demos & experiential events and trade shows & brand activations.

Retail & Local Marketing: Maximizing Impact at Every Point of Sale

For brands that do not sell their goods & services direct-to-consumer (DTC), a customer’s path to purchase must have its optimal points identified and strategically activated. This allows for an impactful experience that either drives increased brand choice & incremental sales or educates and converts prospects into qualified leads upon their interaction with your brand.

Our team of skilled retail marketers has a proven track record of winning at the point of sale, executing ingenious product demo + experiences in the field and delivering against complex business challenges that require a retail component where there is no playbook to guide, let alone define a solution. Read more about the benefits of localized advertising here.

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Services Offered  

  • Activating national strategies at the regional/local/retail level: Tailoring national campaigns so they actually connect with local consumers—making the message feel more relevant and effective in different regions.
  • Environmental: Designing in-store experiences that don’t just look good but make the brand feel more engaging, drawing customers in and keeping them interested.
  • Experiential: Creating memorable events and hands-on interactions that let customers experience the brand in a way that sticks with them.
  • Sales Promotion & Incentives: Rolling out targeted deals, discounts, and rewards to encourage purchases and build long-term customer loyalty.
  • Event Participation/Management: Organizing and managing events to boost brand exposure and make sure the right people are paying attention at key retail locations.
  • Local Store Marketing & Consultative Services: Helping individual stores stand out in their communities with strategies that actually move the needle on sales and brand presence.
  • Point-of-Sale: Making the in-store experience work harder—using smart, well-placed marketing to turn browsing into buying.
  • Field Marketing: Getting out there and interacting with customers directly to build brand recognition and loyalty in a real, personal way.
  • Demo/Sampling: Putting products into people’s hands so they can see, feel, or taste the difference—because sometimes, trying it for themselves is all it takes.

FAQs

Q: How can local store marketing help my business?
A: Local store marketing is all about reaching the people in your area with strategies that actually make sense for your community. It helps get more customers through your doors, boosts sales, and makes your business stand out locally.

Q: What is experiential marketing?
A: It’s marketing that goes beyond just ads—it’s about creating hands-on, real-world experiences that let customers connect with your brand in a memorable way. Instead of just hearing about your product, they get to try it, feel it, and really experience it.

Q: How do sales promotions and incentives impact my bottom line?
A: Discounts, special offers, and other perks give people a reason to buy now instead of putting it off. They help drive quick sales and can also turn one-time buyers into regular customers who keep coming back.

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